“A wine bar is a social place,” said Matt Coltrin, owner of The Parkview in Winter Park. “Literally by definition, we’re a place to gather and drink wine.”
For the past month, COVID-19 has made it impossible for people to gather at his wine bar on Park Avenue, so on March 27, he stepped outside his comfort zone and hosted The Parkview’s first virtual happy hour via Facebook Live, with Wine Club Manager Holly Frost.
“I’m still pretty uncomfortable doing it, but … I miss tasting wine with my neighbors,” he said. “I’m dying for human interaction.”
Plus, he needs to sell wine. When local and state restrictions removed the social component from his business, he had to find new ways to get customers in the door – or at least to the curb.
“The Parkview has never really been known for retail,” he said. “These tastings have been really beneficial, since all we have right now is retail.”
Continue reading “Filling the Void: Orlando’s wine community seeks connection and cash flow through virtual events”