These days, just about every business that’s still selling wine is doing so at a discount. It would be newsworthy to find a shop or restaurant not offering some kind of deal.
Savvy observers may notice restaurants are offering especially deep price cuts, with many selling bottles from their wine lists at 50% off. Discounts at retail establishments tend to average around 15-20%.
Why the difference? Because restaurants generally charge patrons between two and four times what they pay their distributors for a bottle of wine; the retail markup, by contrast, is usually only 1.5 times. Cutting restaurant prices in half will get the costs down to around what consumers are likely to pay retail.
But many restaurants can offer producers and vintages that are hard to find in retail settings.