Bordeaux & Germany Target Orlando in Three-Year Wine Marketing Push

A savvy observer of Orlando’s wine scene might notice a preponderance of tastings this month and next featuring wines from Germany and Bordeaux – at least thirteen events at twelve Central Florida restaurants and wine bars, to be exact.

Germany and Bordeaux don’t exactly leap to mind as natural partners – they’re no Spain and Portugal or Germany and Austria. So how did independent establishments like Swirlery, Tim’s Wine Market Avalon Park, Luisa’s Cellar, and The Parkview decide to feature them together?

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Bordeaux Approves 7 New AOC Grapes Amid Concerns About Climate Change

Yesterday was a historic day for Bordeaux.

A General Assembly of winemakers from the Bordeaux and Bordeaux Supérieur AOCs voted unanimously to allow seven new grapes to be used in Bordeaux blends – part of an ongoing effort to protect the storied wine region from a warming climate.

The proposal faces several more bureaucratic hurdles over the next year or so. If it’s approved, it will be the first rule change since the Bordeaux AOC was created in 1936, and Bordeaux winemakers will be able to start blending up to 10% of the new varieties into their wines.

Meet the New Bordeaux Grapes

The assembly approved four red and three white grapes:

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Albarino in my Bordeaux? Climate Change Forces One of France’s Oldest Wine Regions to Consider New Grapes

When it comes to wine, it doesn’t get much more traditional than Bordeaux.

The region has been making wine since Roman times. It’s been favored by European royalty for centuries, and Thomas Jefferson was a big fan.

Bordeaux has been highly regulated and tightly controlled since the Classification of 1855, when the region’s producers were sorted by quality into First through Fifth “Growths.” For more than eight decades, the appellation has allowed only ten grapes to be used in wines bearing its name.

But that may be about to change.

The reason? Climate change.

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