By his own admission, Tim Varan was “an apathetic and disinterested college student” when he was studying finance at the University of Central Florida some 30 years ago. But when it comes to wine, his cup overflows with enthusiasm and passion. Tim caught the wine bug while working for some of Orlando’s early wine pioneers in the late 1980s. He soon went into business for himself, and his eponymous shop, Tim’s Wine Market near downtown Orlando, recently celebrated its 25th anniversary. 

Tim shares stories about the early days of Orlando’s wine community, the challenge of resisting the siren song of mass market wines to stay true to his mission, takeaways from the COVID-19 pandemic, and his surprisingly rosy prediction for the pandemic’s potential impact on Central Florida’s wine industry. 

Tim Varan, owner of Tim’s Wine Market in Orlando, presents a seminar on white Burgundy in July 2019.

Subscribe to UnWineding on Apple Podcasts, Spotify, Google Play, and Stitcher.

Orlando composer Julian Bond provided original music for UnWineding.
90.7 WMFE provides distribution and promotional assistance.

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