Two years ago, The Wine Bar at Tim’s Wine Market Avalon Park became the first of Tim Varan’s regional constellation of wine shops to venture into the bar business.
Franchise owners Mark and Keisha Hoerrner created a cozy, welcoming spot in downtown Avalon Park, offering flights, wines by the glass, and small plates to complement their retail selection.
Today, the Hoerrners announced on Facebook that Tim’s Avalon would become “another casualty of COVID-19.”
“We have looked at a number of options for reopening and cannot find a suitable path that would generate enough revenue for us to survive,” they wrote, “nor are we willing to hazard the health of our customers or staff. ”
They plan to close their doors at the end of July.
Between now and then, they will sell off the remainder of their wine stock, as well as glasses, furniture, coolers, and other equipment. Customers are asked to call ahead to arrange to browse the selection.
The bar may open for limited service on the weekends, but those plans are yet to be determined.
“We created the Wine Bar at Tim’s Wine Market Avalon Park to be something different, something to bring a little bit of European flair to the east side of town,” the Hoerrners wrote.
But in the end, they came to the difficult realization that “the math just doesn’t work.”